// January 2024 //
A Humble Beginning
Keeney's Kitchen emerged during the extreme challenges of the COVID-19 pandemic. Deciding to sub-lease a local kitchen to launch a meal prep service seemed out of the question, but he went all-in anyway.
Through investment in high-quality ingredients and the ability to compensate kitchen staff wages provided solid evidence that Keeney's Kitchen had some legs.
From 0 to 800: The Proof-of-Concept Phase
With a background in training people for over seven years, Matt employed a unique approach to launch Keeney's Kitchen. Starting with 10-20 gym members as his guinea pigs, he was able to test the demand for the meal prep service.
The response? 200 meals sold in the first week, escalating to 350, 600, and finally 800 meals in the fourth week, reaching the capacity of the initial kitchen.
The Leap of Faith
As COVID restrictions eased, Matt set his sights on establishing a physical presence for Keeney's Kitchen. Undeterred by doubt and resistance, he secured an old pizza shop in his local town.
Buying the place, acquiring equipment, and finalizing the location posed challenges, but Matt's unwavering belief in his long-term vision of serving the entire state of Ohio and potentially shipping nationwide kept him moving forward.
Building for Family, Building for You
Matt's motivation transcends mere entrepreneurship. Keeney's Kitchen was not just built for customers; it was a personal endeavor for Matt, his wife, and their two children. Juggling a busy schedule, Matt understood the challenges of maintaining a healthy lifestyle. The kitchen was his solution to not just save time but to contribute to a healthier, stress-free life for others.
More than a Meal: Adding Value to Lives
Keeney's Kitchen isn't just about providing meals; it's about giving people their time back, reducing waistlines, and alleviating stress. Matt's experience in the corporate world, working 40-60 hours a week, fueled his desire to create something that goes beyond the transactional nature of business. Keeney's emerged as a solution that addresses the hectic lives of the average American family.
Dreamboat Fitness
Matt's journey from a corporate job to a thriving entrepreneur didn't happen in isolation. Dreamboat Fitness, Matt's gym, played a pivotal role in shaping his understanding of the customer and the average American family. The confidence instilled in him through personal development at the fitness facility fueled his determination to take the leap.
In two short years, Keeney's Kitchen has transformed from a makeshift kitchen to expansion into the Columbus, OH market. His vision, coupled with a genuine desire to make a positive impact on people's lives, has positioned Keeney's as more than just a culinary venture—it's a lifestyle solution for a healthier, happier community.
